Fostering growth in agtech and supply chain innovation

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Key investment themes


Kramp Ag Ventures and Innovation Lab (Kramp Lab) is the corporate venture capital initiative of Kramp Groep BV. Kramp Lab’s core goal is to innovate in the Agtech and broader agriculture ecosystem by investing in new (digital) business models that will make agriculture more efficient, automated and sustainable.

The aim of Kramp Lab is to leverage the industry expertise and digital competence of Kramp Groep by investing in several start-ups each year, helping them develop and scale into valuable businesses, while preparing Kramp Groep for new markets and business models. Kramp Lab also serves as an accelerator for innovative partnerships and internal ventures.

Kramp Lab is backed by Kramp Groep, a European family owned distributor of agricultural and other equipment spare parts with c.EUR 822m in revenue in 2018 of which c.90% realised online. Kramp Groep has a central position in the European agricultural ecosystem, linking dealers, suppliers, distributors and farmers.

Big Data collection

More accurate, automated, faster and interpretable gathering of data on plants, livestock and the environment

Data-driven guidance

Translating (big) data to actionable insights for the farmer using advanced analytics / innovative means (incl. AI)

Ecosystem collaboration

Platforms, marketplaces and other technology to enable actors in the agricultural ecosystem to collaborate / trade

Connected machines

Technologies for robotised / automated farming and manufacturing and (remote) maintenance purposes

Supply chain opportunities

Innovations improving logistical processes close to our core business as leading European agricultural wholesale

Investment criteria

Early stage

We target start-ups around Series A with an initial investment of EUR 0.5m – EUR 2.0m and we have the potential and intention to participate in follow-on round.

Initial traction

We participate in funding rounds of start-ups with a strong and committed team, validated product and first customer traction that aim to accelerate their growth and market access.

Mutual strategic benefit

We want to invest in start-ups where both the start-up and Kramp Groep have a strategic interest in cooperation and knowledge and network sharing.

Meet the team

Jerome Hermans

Sales Development Director Kramp

Alexander Ketelaar

Digital Innovation Director Kramp


We are always interested to meet potential business partners and future champions of the Agtech space. Feel free to drop us a message and send your executive summary or investor deck for a first impression and we will get back to you to schedule a meeting.

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